My hair is an ugly medium brown naturally. I usually use Davines in various shades of reds and violets. This time I switched to Schwartkopf 4-88. Wow was it a bright red. Liked it but felt I needed to tone it down. Unfortunately everything was closed except Target. So guess what? Target color it was. I put straight level 6 ash root to end and left on for 20 min and the second picture is what I got. Loved this color!!!